What would Don Draper do? “Reframing” patient education to overcome cultural bias for low healthcare-literacy demographics

Track: 30 Minute Podium

Session Number: 505B
Date: Fri, Apr 26th, 2019
Time: 9:45 AM - 10:15 AM

Description:

Choi, J., Bakken, S. (2010) Web-based Education for low-literate parents in Neonatal Intensive Care Unit: Development of a website and heuristic evaluation and usability testing. International Journal of Medical Informatics, 79, (8), 565-575. doi: 10.1016/j.ijmedinf.2010.05.001

Egbert, N., Nanna, K. (2009) Health Literacy: Challenges and Strategies. OJIN: The Online Journal of Issues in Nursing, 14 (3), Manuscript 1. dio: 10.3912/OJIN.Vol14No03Man01

Lee, H., Kurtin, P., Wright, N., Chance, K., Cucinotta-Forbes, T., Hanson-Timpson,T., Nisbet, C., Rhine, W., Risingsun, K., Wood, M., Danielson, B., and Sharek, P. (2012) A quality improvement project to increase breast milk use in very low birth weight infants. Pediatrics, 130 (6), 1679-1687.

Lucas, R., Paquette, R., Briere, C.E., McGrath, J. (2014) Furthering our understanding of the needs of mothers who are pumping breast milk for infants in the NICU. Advances In Neonatal Care, 14 (4), 241-251.

Spatz, D. (2014) Changing institutional culture to value human milk. Advances in Neonatal Care, 14 (4), 234-235.
Session Type: Quality Improvement

Session Description: Utilizing Integrated Marketing strategies, this project surpassed its year-end SMART Aim goal in just one month, with maternal compliance-at-discharge increasing from 45% to 76%. This metric was maintained at an average rate of 82% for 48 months, and included over 2,000 maternal-infant dyads, demonstrating the efficacy of this method.
Primary Presenter Bio: Mary Jo is a NICU nurse, now serving as Quality Improvement Manager for the national Children’s Hospitals’ Neonatal Consortium (CHNC), as well as NICU Family Support Program Manager at Children's Hospital of Pittsburgh UPMC.
Just prior to joining the UPMC Team in Pittsburgh, MJ took a career detour to work as Leader of Member Experience for Lockerz Inc., a tech start-up for teenagers, reporting directly to the founder, former Executive VP for Marketing at Amazon.com, now Chief Marketing Officer at Yahoo. The website acquired 17 million members in 192 countries around the world in just 9 months, making it the fastest-growth website in America for 2009, and brought in $66 million dollars in venture capital funding.
At Pittsburgh Children’s, MJ now uses the Member Experience and Marketing skills she learned in the business world to improve quality outcomes, parent education, and patient experience.
Primary Presenter Institution: Children's Hospital of Pittsburgh UPMC
Presenter 2 Institution: N/A
Presenter 2 Bio: N/A
Presenter 3 Bio: N/A
Presenter 3 Institution: N/A
Session Type: Quality Improvement

Session Description: Utilizing Integrated Marketing strategies, this project surpassed its year-end SMART Aim goal in just one month, with maternal compliance-at-discharge increasing from 45% to 76%. This metric was maintained at an average rate of 82% for 48 months, and included over 2,000 maternal-infant dyads, demonstrating the efficacy of this method.
Primary Presenter Bio: Mary Jo is a NICU nurse, now serving as Quality Improvement Manager for the national Children’s Hospitals’ Neonatal Consortium (CHNC), as well as NICU Family Support Program Manager at Children's Hospital of Pittsburgh UPMC.
Just prior to joining the UPMC Team in Pittsburgh, MJ took a career detour to work as Leader of Member Experience for Lockerz Inc., a tech start-up for teenagers, reporting directly to the founder, former Executive VP for Marketing at Amazon.com, now Chief Marketing Officer at Yahoo. The website acquired 17 million members in 192 countries around the world in just 9 months, making it the fastest-growth website in America for 2009, and brought in $66 million dollars in venture capital funding.
At Pittsburgh Children’s, MJ now uses the Member Experience and Marketing skills she learned in the business world to improve quality outcomes, parent education, and patient experience.
Primary Presenter Institution: Children's Hospital of Pittsburgh UPMC
Presenter 2 Institution: N/A
Presenter 2 Bio: N/A
Presenter 3 Bio: N/A
Presenter 3 Institution: N/A