What Would Don Draper Do? 'Reframing' Patient Education to Overcome Cultural Bias for Low Healthcare-Literacy Demographics
0.5 Contact Hours
Presenters: Mary Jo MacPherson, BSN, RN, CBC
- SPN Members: $10.00
- Non-members: $20.00
Target Audience: RNs: Pediatric Nurses
Description: Utilizing Integrated Marketing strategies, this project surpassed its year-end SMART Aim goal in just one month, with maternal compliance-at-discharge increasing from 45% to 76%. This metric was maintained at an average rate of 82% for 48 months, and included over 2,000 maternal-infant dyads, demonstrating the efficacy of this method.
Outcome: This session will enable the learner to identify cultural indicators by mapping demographic cohorts using public scorecards; as well as to employ Marketing strategies that inspire rapid acceptance and compliance.
Continuing Education: Society of Pediatric Nurses is accredited with distinction as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.
0.5 Contact Hour
Expiration Date (Recording): 4/28/2021
1. View recorded webinar
2. Complete on-line course evaluation and attestation of completion
Conflict of Interest:
The planners and faculty for this activity report no conflict of interest with a commercial interest the development and presentation of this course.